When discussing my target audience i decided on the NSPCC although decided it was best to aim my images at tv adverts rather than posters as i had a series of images and sound that would be more suited to a moving video rather than a still poster.
I have looked at several clips of NSPCC adverts for inspiration:
http://www.youtube.com/watch?v=1KglWBx5R8I&feature=related
Most of these adverts, if not all, are moving video although i feel if i can smoothly connect my images to flow from one to another using some sound i can create a video of stills in which the viewer can make up their own narrative behind the story. I think it will look really effective starting and ending on the same image.
I have also noticed all of the adverts are shot in black and white, sepia or unsaturated colours which is to set the atmosphere of the theme. This is how i have decieded to colour my images aswell so that it fits with the theme.
There is also usually a song in the background and then a male voice narrating over the top of the song.
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